Aryna Sabalenka presented the dress in which she will perform at the US Open. The presentation of the outfit turned into a real war in the comments. While Nike's official account tries to calm the public, sports and fashion fans are losing their nerve.
"Looks like a shower sponge"
The American sports apparel giant took a lot of flak from commentators. They weren't shy with their expressions.
"You need to fire your designer immediately! This is not tennis apparel. This is Temu."
"I have a big mesh sponge hanging in my shower that looks suspiciously similar to this. It cost $5.99 and it’s big enough to wear as a mini skirt."
Users are outraged that the brand has lost touch with athletic elegance and creates outfits that are embarrassing to wear on court.
"Aryna is the world number one and playing at a Grand Slam tournament or is she a stripper?"
"Nike, this looks awful! It’s just trash, and the world number one deserves better…"
"I'm shocked. Seriously, it's just unacceptable for Nike to offer such a thing to the world number one."
Nike's official account tried to save face and wrote under the post a laconic and arrogant: "They're not ready."
This only provoked a new wave of mockery from fans.
"We are not ready because it's terribly disgusting."
"Not ready for this ugly kit? True."
However, the goal of attracting attention to the new dress was 100% achieved.
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