In the online world of boys obsessed with the perfection of their face and body, there are no prohibitions, including radical surgical interventions.
Looksmaxing celebrities Johan Drumev and Austin Wayne. Photo: johandrumev; austinwayneofficial / Instagram
The British publication The Times tells about a new trend among young people.
Six in the morning. He wakes up without an alarm clock, because forums have taught him: it is between six and eight o'clock that the cortisol level in the body reaches its peak. The first thing he does is check his profile. Chin projection, depth of under-eye hollowness, skin condition.
He peels off the plaster from his lips, which stayed on all night to ensure they are well-hydrated, and approaches the mirror, where the light is set in a special way: one lamp from above and a soft light from the left, to imitate natural street lighting.
He takes nutritional supplements: zinc, B12, collagen. Then he applies an ice compress along his orbital arches to remove under-eye bags, and for ten minutes, undergoes red light therapy, while simultaneously scrolling through TikTok.
This is not the beginning of a movie star's day, but a typical morning for a modern young looksmaxxer.
As The Times writes, looksmaxxing (from the English 'looksmaxxing' — to maximally improve one's appearance) is an entire philosophy aimed at perfecting one's appearance to achieve the image of a 'hunter-gatherer': a hyper-masculine face with sharp lines, deep-set eyes, and a massive jawline.
The roots of looksmaxxing trace back to the gloomy online forums of the early 2010s, where incels ('involuntary celibates') gathered. They believed they couldn't find a sexual partner because women didn't pay attention to them or didn't consider them worthy. There, the idea was born that a man's fate is determined by his genetics and bone structure. They created a rigid rating system dividing men into 'Chads' (ideal alpha males), 'normies' (average men), and 'genetic dead ends'.
Today, the new micro-celebrities among teenagers are not rappers or footballers, but lean young men who host streams dissecting faces.
For example, streams by 20-year-old Brayden Peters (known by the pseudonym Clavicular) attract tens of thousands of viewers, for whom this is not just entertainment, but an instruction for 'ascending' — moving to a higher degree of attractiveness.
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