"Let's not pay attention to the limitrophs." Yuras Ziankovich launched his own media, unaware that Paznyak's followers' website has the same name
Ziankovich refuses to rename it: "For those who read our channel, Zianon is absolutely uninteresting."
Former political prisoner Yuras Ziankovich announced the creation of the media outlet Varta, aimed at Belarusians in the USA.
"Living in America, following Belarus, but don't want to sift through dozens of websites and channels daily? Every morning there will be a brief overview of the main events in the USA, Belarus, and the world. Not just a list of news, but an explanation: what happened, why it's important, and how it might affect a Belarusian in America."
However, commentators immediately explained to him that there is an almost identically named media — Warta.media. It was launched in 2025 by Paznyak's followers. The resource operates under the slogan "Belarusian national media." According to Similarweb.com estimates, in June 2026, fewer than 50 users visited the site daily.
Ziankovich didn't know about all this, but sees no problem. He read Paznyak's "Varta" and delivered a harsh judgment:
"Firstly, we are not violating anything, because we operate in the USA, not in Poland. Secondly, fewer than 500 posts in three years – what a media outlet! This is more like an author's column than a 'national media.' I think we will write more in a month.
So, we won't pay attention to the limitrophs. We and Z! even have different readership audiences: for those who read our channel, Zianon is absolutely uninteresting. And vice versa. Personally, I really like our motto 'It's worth reading Varta,' and we won't change anything."
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