Wildberries launched food delivery from cafes and restaurants in Belarus
The Wildberries marketplace in Belarus now offers food delivery from restaurants and cafes. As Office Life was told by the company, orders will be prepared and delivered by partners within a few hours.
Clients can order ready-made food from a restaurant in the "Express" section on the Wildberries website and mobile app.
The company clarified that this partnership involves interaction under the "Express Showcase" delivery model, where the marketplace acts as an online showcase for the seller's goods. Cafes and restaurants prepare dishes themselves and deliver them to the client.
Among the first partners in the new direction is the cafe of national Belarusian cuisine "Belaya Pech", which offers traditional and homemade dishes, including draniki.
The Japanese cuisine restaurant chain Sushi House has also joined the project, as well as the Mangal Master restaurant, which is ready to deliver sets of shashlik, lula kebab, and grilled vegetables through the marketplace.
Wildberries representatives note that the entire process – from the moment of order on the marketplace and preparation in the kitchen to final delivery – will take no more than two hours.
Currently, the service for ordering dishes from restaurant menus via the website or app is only available to residents of Minsk. In the future, the company plans to expand the circle of major representatives of the restaurant industry and continue to develop the FoodTech direction to enable food ordering throughout Belarus.
The "Showcase" and "Express Showcase" models became available to marketplace sellers in Belarus in March 2025.
They are suitable for companies whose products cannot be supplied under the "Marketplace" and "WB Warehouse" schemes. For example, food products, oversized goods, live flowers and plants, fragile goods, or specific models of clothing and footwear.
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