Chile launched an anti-breast cancer campaign called “Por Amor a las Tetas” what may be translated “For Love of Bust” or even “For Love of Boobs”.
Breast cancer remains one of the most acute issues of women’s health, and to drag more additional attention, the campaign decided to address not women themselves, but world’s biggest bust fans — men.
The campaign’s virus promo video on the internet does not show any skills of breast cancer prevention. Instead, it shows beautiful... busts. At the end, the video says: “If we love, we should care. Ask your woman to have its breast examined.”
At campaign’s website one may find more videos, a game and a pictured instruction for men telling how to perform breast examination.
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