Kobrin Creamery and Cheese Plant has opened its first branded ice cream shop in China — in Shanghai's Baoshan district, the Consulate General of Belarus in Shanghai reported.
Illustrative photo
This event is the result of cooperation between the Belarusian enterprise and a Chinese company, with whom an agreement was reached back in 2025 during an international import exhibition in China.
At the opening of the store, Aleksandr Shevchenko, Consul General of Belarus in Shanghai, noted that the Belarusian dairy industry has long traditions. It was specifically emphasized that Kobrin ice cream is made from natural, high-quality milk, allegedly without the use of artificial additives and substitutes, which ensures its natural and rich taste.
During the opening, participants and first customers were able to taste the ice cream and noted the high interest of Chinese consumers in quality and eco-friendly products.
The new store is currently considered a pilot project. If it proves successful, the partners plan to develop an entire network of stores with Belarusian products in Shanghai.
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