Nevika sings in Belarusian, but sometimes her songs get more listens in Russia
"This song was listened to 1.5 million times in Russia, and 150 times in Belarus. I wanted to do import substitution, but it turned out to be export."
Nevika's real name is Viktoryia Valatovich. The girl grew up in a village. Her mother and grandmother spoke Belarusian, and education at school was also conducted in Belarusian.
In one of her interviews, Viktoryia said that she had been writing songs since she was 12 years old, and she planned to enter a music college, but "smart people" talked her out of it. They said it was impossible to earn a living through creativity in Belarus.
The singer began her path on the Belarusian stage with songs in Russian, but soon realized it wasn't her.
@nevika_vika A nevika_vika also sings and plays the synthesizer.
♬ ПАПАРАЦЬ-КВЕТКА - Nevika
But Nevika doesn't give up. The girl manages her entire project independently: she has neither a sound engineer nor an arranger (Viktoryia learned all this herself). She also has no professional photographer or videographer: all photos are taken by the singer with the help of a tripod or friends, and then she processes the photos and videos herself.
@nevika_vika Песня цалкам ёсць на любой пляцоўцы з музыкай (яндэкс, споці, ютуб) Будзем удзячны за падтрымку
♬ оригинальный звук - n e v i k a ❤️
And indeed, Nevika creates something cosmic. The girl categorizes her tracks as indie. Its name comes from the word "independent" — from generally accepted genres and norms.
@nevika_vika Усе цукеркі забяру! Nevika - Калядзін ☃️
♬ Калядзін - Nevika
She gave her first solo concert in 2023 in a rather intimate setting — at the Yakub Kolas Museum. Then there were performances at small Belarusian clubs and music festivals "Shlyakh Tsmoka" (Dragon's Path), Stereo Weekend.
Surprisingly, sometimes Belarusian-language songs gather more listens in Russia than in Belarus. As an example, she cites the song Vishniya. "This song was listened to 1.5 million times in Russia, and 150 times in Belarus. I wanted to do import substitution, but it turned out to be export," the artist joked on TikTok and explained that the statistics were collected by the distributor across various platforms.
@nevika_vika дасюль не разумею, як так атрымалася
♬ Vishniya - Nevika
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Comments
а для беларушчыны конечно же нужно обязательно и такое.
какбы с такими "успехами" не продалась на расею и опять на русском не запела.
[Зрэдагавана]