Belarusian brand ordered embroidery on clothing — they received a batch with an absurd error in a quote by Yakub Kolas
«The most absurd situation that could happen to a Belarusian clothing brand,» complains Up to you creator Tatsiana Khakhlova on Instagram.
The Up to you clothing brand recently developed new long-sleeved shirts. On the chest — a stork, on the sleeve — a quote by Yakub Kolas, on which more than one generation of Belarusian schoolchildren write essays: «It's good to be on the path you choose for yourself».
— The designer made us a mock-up, we checked everything, approved it, and sent it for embroidery. But these longsleeves came back from embroidery with a soft sign — literally. And it turned out: «It's good to be on the path you choose for yourselfЬ». The most egregious mistake one can make in the Belarusian language.
50 of these longsleeves were sewn — Tatsiana picked them up from the store. She says she doesn't know what to do with them now.
The video went viral. The designer who made the mock-up also saw it — she says she almost had a heart attack when she heard about the soft sign, but re-checked her version and calmed down.
And in the comments, various solutions to the problem were suggested: «Add a correction with red thread in school style. Cross it out in red», «Sell them to Russians», «Embroider a heart at the end, if possible», «Ripped clothes are in fashion now, cut them out», «If it can be re-embroidered, you can turn the soft sign into an ear of grain (ко́лас). This would be both Belarusian and a nod to the author».
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