Officials Deemed Grodno Meat Processing Plant's Slogan a Violation of the Law
The Ministry of Antimonopoly Regulation and Trade published a report on violations in the field of advertising. The slogan of the Grodno Meat Processing Plant came under the agency's scrutiny.
According to MARG's assessment, the formulation "We are on top — and it's forever!" created an impression among consumers of the unconditional superiority of this plant's products over other manufacturers.
Representatives of the enterprise tried to justify themselves by stating that the expression is their officially registered trademark. However, the ministry emphasized that this fact does not grant the right to use advertising phrases that "create the illusion of unconditional leadership."
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