Russian rapper Egor Kreed was pictured in a T-shirt featuring a hero from the film 'Come and See,' to whom piercing and tattoos were added. The T-shirt was released by a store founded by a Belarusian.
The clothing was released by the Moscow store KM20, founded by Belarusian Olga Karput.
In the new music video, the singer appeared in a long-sleeve shirt featuring a hero from the film 'Come and See,' to whom piercing and tattoos were added, Mash writes.
The merchandise was released by the Moscow concept store KM20, founded by Minsk native Olga Karput, in collaboration with an American brand. The print features the face from the movie poster of the 1985 film 'Come and See' by director Elem Klimov: 16-year-old boy Flyora, who survived the death of relatives and the burning of a Belarusian village.
In addition to tattoos and piercings, the designers added bright colors and the inscription "Distance Marking" to him.
Already in spring 2025, Egor Kreed himself faced problems organizing concerts in Belarus. The country's authorities canceled his performance. However, the artist recently hinted at a major concert in Minsk.
Olga Karput, the owner of the KM20 store, refused to speak with Mash.
Olga Karput was born in Minsk in 1983. Karput is known primarily as an entrepreneur in the fashion industry. In 2009, she opened KM20 — a store that sells clothing by Russian and foreign designers and releases joint collections with brands.
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