A crowd of schoolchildren gathered outside the Mark Formelle store — the brand released a limited collection with a wildly popular singer from Baranavichy
An incredible number of schoolchildren rushed to the First National Shopping Center for a meeting with rapper Nkeeei.
Nkeeei. Here and further, screenshots from Mark Formelle's Instagram
Previously, Mark Formelle was often criticized for the Belarusian brand creating its limited collections with Russian stars. For example, last year the company released a collaboration with singer Olga Buzova. And in 2023 — with ex-gymnast and TV host Laysan Utiasheva.
This time, Mark Formelle chose rapper Nkeeei for the joint project. The artist's real name is Nikita Karabyka, and he is from Baranavichy. He studied to be a programmer but ultimately chose a creative path.
And, as is already evident, he did not make a mistake — as he became very popular in both Belarus and Russia. His most famous song is "Glamour." This year, Nkeeei became one of the mentors on the children's "Factor.by."
Mark Formelle, meanwhile, says that the young singer inspired the brand to create a bold and vibrant capsule collection that brings daring and character back to the city streets: "The collection combines glamour, a Y2K vibe, and Nkeeei's unique style. Leopard print, screaming rhinestones, inscriptions — every detail reflects the mood and character. This clothing is for those who are used to being in the spotlight, don't seek compromises, and aren't afraid to be noticed."
The artist himself says that his clothes are not for impressing anyone, but for feeling free.
Designers, meanwhile, suggest wearing leopard-print pajama pants when going for your morning coffee. They say it's stylish and comfortable.
Today, the brand held a meeting with Nkeeei near its store in the First National Shopping Center. And although the company saw those born in the early 2000s as the target audience for the collection, many schoolchildren attended the event. The size of the queue for the autograph session was impressive.
Meanwhile, parents are outraged that the shopping center failed to properly organize the queue.
The organizers justified themselves by saying that no one expected such a large number of participants: "Lol. An artist gathers thousands of people at paid concerts with a 16+ age restriction. And FOR FREE, of course, many people (CHILDREN) will come. Why couldn't they have played it safe, come up with something for such cases? There was a terrible crush (because employees were pushing)!"