Advertising for one chocolate brand deemed inappropriate. Sexual subtext found
The chocolate in question is Oboldini from the confectionery organization "Shakaladava," in the form of sticks, reports the Ministry of Antimonopoly Regulation and Trade.
The advertisement contains the text "Strong sticks. 12.5 cm is the norm" and a visual representation of chocolate sticks and a ruler, which creates a direct association with sexual meaning for consumers, violates generally accepted norms of morality and ethics, and, in accordance with advertising legislation, is unethical.
It was also found that Diviyan IKA LLC distributed inappropriate advertising with the following content: "For the first time in Belarus! On a permanent basis. Pizza Museum! Educational and entertainment project", "Pizza Museum in Minsk — a place where you will find a real immersion into the history, culture, and art of creating one of the most beloved dishes", "Educational and entertainment project Sweet Museum", "Chocolate Museum of Minsk".
The information contains inaccurate data about the company's activities and misleads by using the word "museum," as the organization is not included in the register of museums, MARG reported.